March 5, 2006 Apple confesses
Apple UK doesn’t believe PCs are as naff as its Stateside parent company does. Don’t believe us? Just take a look at the company’s TV adverts for Intel-based Macs. In the original, US-oriented ad, Apple takes a dig at “dull” PCs, but in the version cleared for UK audiences the d-word is peculiarly absent.
Compare and contrast. First, the US advert, premiered by CEO Steve Jobs at Macworld Expo in January this year: