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Apple UK doesn’t believe PCs are as naff as its Stateside parent company does. Don’t believe us? Just take a look at the company’s TV adverts for Intel-based Macs. In the original, US-oriented ad, Apple takes a dig at “dull” PCs, but in the version cleared for UK audiences the d-word is peculiarly absent.

Compare and contrast. First, the US advert, premiered by CEO Steve Jobs at Macworld Expo in January this year:

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