May 12, 2011 Over one-third smartphone owners use apps before getting up
The best part of waking up…is a smartphone in your hand? According to an Ericsson survey, that’s true for over one third of Android and iPhone owners.
A new survey from telecom equipment maker Ericsson (PDF) finds that some smartphone users are very, very attached to their devices, finding that fully 35 percent of iPhone and Android users in the United States admit to using non-voice applications before they even get out of bed in the morning. Some 18 percent of those users say they log in to social networking apps before they get up—and Facebook is the most popular. However, social networking from bed only tied with late afternoon and early evening as the most common “situations” for tapping into social networking services. Smartphone users said they were more likely to use social networking apps in the late evening (34 percent), at lunch (26 percent), or in the morning (22 percent) after they got up.
“Our research found apps are appealing to people at an emotional level,” said Ericsson ConsumerLab heard of research Michael Björn, in a statement. “Consumers become attached to a certain set of apps that makes them feel more in control of their lives, and turns everyday chores into positive experiences. Apps even give consumers a new sense of freedom; if a new situation arises, there’s probably an app out there that could help them.”